Deal Sheet: 2026 Ranger XLT

Stivers Ford South · Union City, GA · VIN: 1FTER4GH7TLE23398

Negotiation Guide

Opening Offer

$39,227

Fair Price

$40,727

Walk Away Above

$41,184

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$37,476

Est. Invoice$38,725

Holdback$1,249

MSRP (Sticker)$41,640

Asking Price$41,640

Markup$0

Dealer Margin on This Car$4,164

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory740 vehicles

Avg Markup (All Models)-$486

Avg Markup (Ranger)-$118

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$611

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