Deal Sheet: 2026 Ranger XLT

AutoNation Ford Bradenton · Bradenton, FL · VIN: 1FTER4GH5TLE20841

Negotiation Guide

Opening Offer

$37,115

Fair Price

$38,615

Walk Away Above

$39,065

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$35,564

Est. Invoice$36,749

Holdback$1,185

MSRP (Sticker)$39,515

Asking Price$39,515

Markup$0

Dealer Margin on This Car$3,952

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)-$429

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$938

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