Deal Sheet: 2026 Ranger XLT

AutoNation Ford Panama City · Panama City, FL · VIN: 1FTER4GH4TLE24606

Negotiation Guide

Opening Offer

$35,614

Fair Price

$37,114

Walk Away Above

$37,559

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$34,205

Est. Invoice$35,345

Holdback$1,140

MSRP (Sticker)$38,005

Asking Price$38,005

Markup$0

Dealer Margin on This Car$3,801

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$594

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$524

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