Deal Sheet: 2026 Ranger XLT

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FTER4GH4TLE07434

Negotiation Guide

Opening Offer

$38,139

Fair Price

$39,639

Walk Away Above

$40,092

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$36,491

Est. Invoice$37,707

Holdback$1,216

MSRP (Sticker)$40,545

Asking Price$40,545

Markup$0

Dealer Margin on This Car$4,055

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)-$802

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,134

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