Deal Sheet: 2026 Ranger XLT

Prater Ford, Inc. · Calhoun, GA · VIN: 1FTER4GH4TLE05649

Negotiation Guide

Opening Offer

$37,572

Fair Price

$39,072

Walk Away Above

$39,524

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$35,978

Est. Invoice$37,177

Holdback$1,199

MSRP (Sticker)$39,975

Asking Price$39,975

Markup$0

Dealer Margin on This Car$3,998

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$655

Avg Markup (Ranger)-$667

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$750

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