Deal Sheet: 2026 Ranger XLT

Wray Ford, Inc. · Bossier City, LA · VIN: 1FTER4GH3TLE28386

Negotiation Guide

Opening Offer

$36,807

Fair Price

$38,307

Walk Away Above

$38,638

• Recent buyers paid ~$663 below MSRP

Price Breakdown

Est. Dealer Cost$35,073

Est. Invoice$36,242

Holdback$1,169

MSRP (Sticker)$38,970

Asking Price$38,970

Markup$0

Dealer Margin on This Car$3,897

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$897

Avg Markup (Ranger)-$286

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$583

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