Deal Sheet: 2026 Ranger XLT

Rockdale Country Ford · Rockdale, TX · VIN: 1FTER4GH3TLE03570

Negotiation Guide

Opening Offer

$37,277

Fair Price

$38,777

Walk Away Above

$39,108

• Recent buyers paid ~$663 below MSRP

Price Breakdown

Est. Dealer Cost$35,496

Est. Invoice$36,679

Holdback$1,183

MSRP (Sticker)$39,440

Asking Price$39,440

Markup$0

Dealer Margin on This Car$3,944

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$573

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,300

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