Deal Sheet: 2026 Ranger XLT

Wills Point Ford, Inc. · Wills Point, TX · VIN: 1FTER4GH2TLE29707

Negotiation Guide

Opening Offer

$37,822

Fair Price

$39,322

Walk Away Above

$39,653

• Recent buyers paid ~$663 below MSRP

Price Breakdown

Est. Dealer Cost$35,987

Est. Invoice$37,186

Holdback$1,200

MSRP (Sticker)$39,985

Asking Price$39,985

Markup$0

Dealer Margin on This Car$3,999

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$326

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$278

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