Deal Sheet: 2026 Ranger XLT

Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 1FTER4GH2TLE18612

Negotiation Guide

Opening Offer

$35,842

Fair Price

$37,342

Walk Away Above

$37,789

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$34,412

Est. Invoice$35,559

Holdback$1,147

MSRP (Sticker)$38,235

Asking Price$38,235

Markup$0

Dealer Margin on This Car$3,824

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory364 vehicles

Avg Markup (All Models)-$298

Avg Markup (Ranger)$0

% Below MSRP83%

Avg Days to Sell8 days

Avg Sold Markup-$518

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