Negotiation Guide
Opening Offer
$38,557
Fair Price
$40,057
Walk Away Above
$40,388
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$36,648
Est. Invoice$37,870
Holdback$1,222
MSRP (Sticker)$40,720
Asking Price$40,720
Markup$0
Dealer Margin on This Car$4,072
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$377
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$942
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91515d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41015d
Coccia FordWilkes-Barre, PA
-$2,000$42,28013d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46513d
Liccardi FordWatchung, NJ
-$2,000$42,25015d
Liccardi FordWatchung, NJ
-$2,000$42,63015d
John Kennedy FordFeasterville, PA
-$2,000$43,22515d
Tom Masano FordShillington, PA
-$2,000$41,01515d
Porter FordNewark, DE
-$2,000$45,42515d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83515d