Deal Sheet: 2026 Ranger XLT

Gerald Jones Ford · Augusta, GA · VIN: 1FTER4GH1TLE31951

Negotiation Guide

Opening Offer

$38,707

Fair Price

$40,207

Walk Away Above

$40,538

• Recent buyers paid ~$663 below MSRP

Price Breakdown

Est. Dealer Cost$36,783

Est. Invoice$38,009

Holdback$1,226

MSRP (Sticker)$40,870

Asking Price$40,870

Markup$0

Dealer Margin on This Car$4,087

Percentile100% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$874

Avg Markup (Ranger)-$333

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$1,154

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