Negotiation Guide
Opening Offer
$36,957
Fair Price
$38,457
Walk Away Above
$38,788
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$35,208
Est. Invoice$36,382
Holdback$1,174
MSRP (Sticker)$39,120
Asking Price$39,120
Markup$0
Dealer Margin on This Car$3,912
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory249 vehicles
Avg Markup (All Models)-$769
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$704
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91515d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41015d
Coccia FordWilkes-Barre, PA
-$2,000$42,28013d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46513d
Liccardi FordWatchung, NJ
-$2,000$42,25015d
Liccardi FordWatchung, NJ
-$2,000$42,63015d
John Kennedy FordFeasterville, PA
-$2,000$43,22515d
Tom Masano FordShillington, PA
-$2,000$41,01515d
Porter FordNewark, DE
-$2,000$45,42515d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83515d