Negotiation Guide
Opening Offer
$34,213
Fair Price
$35,713
Walk Away Above
$36,181
- • Recent buyers paid ~$644 below MSRP
- • Sitting 18 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$32,985
Est. Invoice$34,085
Holdback$1,100
MSRP (Sticker)$36,650
Asking Price$36,650
Markup$0
Dealer Margin on This Car$3,665
Percentile100% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory754 vehicles
Avg Markup (All Models)-$721
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$968
Cheaper Ranger XL Inventory
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57018d
Portsmouth FordPortsmouth, NH
-$2,000$38,94511d
Akins FordWinder, GA
-$2,000$33,24511d
Akins FordWinder, GA
-$2,000$33,78011d
Akins FordWinder, GA
-$2,000$33,24518d
Riverside FordMacon, GA
-$2,000$38,90018d
All American Ford of ParamusParamus, NJ
-$2,000$39,03018d
John Kennedy Ford PottstownPottstown, PA
-$2,000$39,26518d
Carman FordNew Castle, DE
-$2,000$36,95018d
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57018d