Negotiation Guide
Opening Offer
$33,382
Fair Price
$34,882
Walk Away Above
$35,311
- • Recent buyers paid ~$644 below MSRP
- • Sitting 16 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$32,166
Est. Invoice$33,238
Holdback$1,072
MSRP (Sticker)$35,740
Asking Price$35,740
Markup$0
Dealer Margin on This Car$3,574
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$558
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$875
Cheaper Ranger XL Inventory
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57016d
Portsmouth FordPortsmouth, NH
-$2,000$38,9459d
Akins FordWinder, GA
-$2,000$33,2459d
Akins FordWinder, GA
-$2,000$33,7809d
Akins FordWinder, GA
-$2,000$33,24516d
Riverside FordMacon, GA
-$2,000$38,90016d
All American Ford of ParamusParamus, NJ
-$2,000$39,03016d
John Kennedy Ford PottstownPottstown, PA
-$2,000$39,26516d
Carman FordNew Castle, DE
-$2,000$36,95016d
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57016d