Negotiation Guide
Opening Offer
$51,077
Fair Price
$52,577
Walk Away Above
$53,058
- • Recent buyers paid ~$477 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$48,186
Est. Invoice$49,792
Holdback$1,606
MSRP (Sticker)$53,540
Asking Price$53,040
Markup-$500
Dealer Margin on This Car$4,854
Percentile49% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1193
Avg Markup-$477
Median Markup-$500
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory39 vehicles
Avg Markup (All Models)-$801
Avg Markup (Super Duty)-$182
% Below MSRP100%
Avg Days to Sell8 days
Avg Sold Markup-$611
Cheaper Super Duty F-250 XL Inventory
Victory Ford, Inc.Dyersville, IA
-$2,000$63,01521d
County Motor Company, Inc.Graham, NC
-$2,000$60,19021d
Midway Motors Ford LincolnMcpherson, KS
-$2,000$60,10021d
Seth Wadley FordPauls Valley, OK
-$2,000$52,62521d
Crossroads Ford of Indian TrailIndian Trail, NC
-$2,000$52,76021d
Jones FordShallotte, NC
-$2,000$63,07021d
Diehl Ford of BeaverBeaver Falls, PA
-$2,000$60,50521d
Ricart FordGroveport, OH
-$2,000$62,47521d
Lunghamer Ford of Owosso, LLCOwosso, MI
-$2,000$58,01521d
Sam Wampler's Freedom FordMcalester, OK
-$2,000$56,65521d