Deal Sheet: 2026 Gladiator RUBICON 4X4

Doug Smith Chrysler Jeep Dodge · American Fork, UT · VIN: 1C6RJTBGXTL187662

Negotiation Guide

Opening Offer

$55,300

Fair Price

$56,800

Walk Away Above

$58,937

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,968

Est. Invoice$56,800

Holdback$1,832

MSRP (Sticker)$61,075

Asking Price$61,075

Markup$0

Dealer Margin on This Car$6,108

Percentile100% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$1,855

Avg Markup (Gladiator)-$188

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$55,825 → $61,075(+$5,250)

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