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Deal Sheet: 2026 Gladiator RUBICON X 4X4

Lithia Chrysler Jeep of Reno · Reno, NV · VIN: 1C6RJTBG2TL182763

Negotiation Guide

Opening Offer

$59,847

Fair Price

$61,347

Walk Away Above

$63,656

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$59,369

Est. Invoice$61,347

Holdback$1,979

MSRP (Sticker)$65,965

Asking Price$65,965

Markup$0

Dealer Margin on This Car$6,597

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$105

Avg Markup (Gladiator)-$339

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$60,715 → $65,965(+$5,250)

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