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Deal Sheet: 2026 Gladiator WILLYS 4X4
Doug Smith Chrysler Jeep Dodge · American Fork, UT · VIN: 1C6PJTAGXTL178355
Negotiation Guide
Opening Offer
$50,352
Fair Price
$51,852
Walk Away Above
$53,804
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,180
Est. Invoice$51,852
Holdback$1,673
MSRP (Sticker)$55,755
Asking Price$53,005
Markup-$2,750
Dealer Margin on This Car$2,826
Percentile93% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory308 vehicles
Avg Markup (All Models)-$2,271
Avg Markup (Gladiator)-$4,433
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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