Negotiation Guide
Opening Offer
$49,790
Fair Price
$51,290
Walk Away Above
$53,220
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,635
Est. Invoice$51,290
Holdback$1,655
MSRP (Sticker)$55,150
Asking Price$52,400
Markup-$2,750
Dealer Margin on This Car$2,765
Percentile93% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$2,728
Avg Markup (Gladiator)-$3,107
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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