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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Lee Chrysler Dodge Jeep Ram · Auburn, ME · VIN: 1C6PJTAG9TL173941
Negotiation Guide
Opening Offer
$51,017
Fair Price
$52,517
Walk Away Above
$54,494
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,823
Est. Invoice$52,517
Holdback$1,694
MSRP (Sticker)$56,470
Asking Price$53,720
Markup-$2,750
Dealer Margin on This Car$2,897
Percentile99% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory505 vehicles
Avg Markup (All Models)-$876
Avg Markup (Gladiator)-$3,625
% Below MSRP98%
Avg Days to Sell35 days
Avg Sold Markup-$28
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