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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Steve White Dodge Chrysler Jeep Ram FIAT · Hickory, NC · VIN: 1C6PJTAG9TL173051
Negotiation Guide
Opening Offer
$50,501
Fair Price
$52,001
Walk Away Above
$53,958
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,324
Est. Invoice$52,001
Holdback$1,677
MSRP (Sticker)$55,915
Asking Price$52,165
Markup-$3,750
Dealer Margin on This Car$1,842
Percentile19% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$2,313
Avg Markup (Gladiator)-$4,750
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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