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Deal Sheet: 2026 Gladiator WILLYS 4X4
Roanoke Motor Co Inc · Roanoke, IL · VIN: 1C6PJTAG9TL154287
Negotiation Guide
Opening Offer
$49,580
Fair Price
$51,080
Walk Away Above
$53,003
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,433
Est. Invoice$51,080
Holdback$1,648
MSRP (Sticker)$54,925
Asking Price$51,175
Markup-$3,750
Dealer Margin on This Car$1,743
Percentile18% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory132 vehicles
Avg Markup (All Models)-$2,706
Avg Markup (Gladiator)-$3,750
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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