← Vehicle Details
Deal Sheet: 2026 Gladiator WILLYS 4X4
Doug Smith Chrysler Jeep Dodge · American Fork, UT · VIN: 1C6PJTAG8TL178354
Negotiation Guide
Opening Offer
$50,906
Fair Price
$52,406
Walk Away Above
$54,378
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,715
Est. Invoice$52,406
Holdback$1,691
MSRP (Sticker)$56,350
Asking Price$53,600
Markup-$2,750
Dealer Margin on This Car$2,885
Percentile93% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory308 vehicles
Avg Markup (All Models)-$2,271
Avg Markup (Gladiator)-$4,433
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper Gladiator WILLYS 4X4 Inventory
Woody Folsom Chrysler Dodge Jeep RamBaxley, GA
-$4,750$53,8903d
Spartanburg Chrysler Dodge Jeep IncSpartanburg, SC
-$4,750$48,0553d
Mount Airy Chrysler Dodge Jeep Ram FIATMount Airy, NC
-$4,750$52,6553d
Chrysler Dodge Jeep Ram of LeesburgFruitland Park, FL
-$4,750$50,5053d
Mount Airy Chrysler Dodge Jeep Ram FIATMount Airy, NC
-$4,750$52,6553d
Benson Chry-Dodge-JeepGreer, SC
-$4,750$53,6703d
Benson Chry-Dodge-JeepGreer, SC
-$4,250$54,1703d
Benson Chry-Dodge-JeepGreer, SC
-$4,250$54,1703d
Benson Chry-Dodge-JeepGreer, SC
-$4,250$54,1703d
Benson Chry-Dodge-JeepGreer, SC
-$4,250$54,1703d