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Deal Sheet: 2026 Gladiator WILLYS 4X4
Liberty Chrysler Dodge Jeep Ram FIAT · Rapid City, SD · VIN: 1C6PJTAG7TL177745
Negotiation Guide
Opening Offer
$50,947
Fair Price
$52,447
Walk Away Above
$54,421
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,756
Est. Invoice$52,447
Holdback$1,692
MSRP (Sticker)$56,395
Asking Price$53,645
Markup-$2,750
Dealer Margin on This Car$2,890
Percentile93% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory421 vehicles
Avg Markup (All Models)-$2,563
Avg Markup (Gladiator)-$3,894
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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