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Deal Sheet: 2026 Gladiator WILLYS 4X4
Cullman Chrysler Dodge Jeep Ram · Cullman, AL · VIN: 1C6PJTAG7TL171444
Negotiation Guide
Opening Offer
$49,078
Fair Price
$50,578
Walk Away Above
$52,482
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$48,947
Est. Invoice$50,578
Holdback$1,632
MSRP (Sticker)$54,385
Asking Price$51,635
Markup-$2,750
Dealer Margin on This Car$2,689
Percentile93% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory394 vehicles
Avg Markup (All Models)-$2,591
Avg Markup (Gladiator)-$3,793
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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