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Deal Sheet: 2026 Gladiator WILLYS 4X4

Dick Poe Chrysler Jeep · El Paso, TX · VIN: 1C6PJTAG7TL156197

Negotiation Guide

Opening Offer
$49,450
Fair Price
$50,950
Walk Away Above
$52,868
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,307
Est. Invoice$50,950
Holdback$1,644
MSRP (Sticker)$54,785
Asking Price$51,535
Markup-$3,250
Dealer Margin on This Car$2,229
Percentile25% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory101 vehicles
Avg Markup (All Models)-$2,867
Avg Markup (Gladiator)-$3,523
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0