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Deal Sheet: 2026 Gladiator WILLYS 4X4

David Stanley Dodge LLC · Midwest City, OK · VIN: 1C6PJTAG7TL152991

Negotiation Guide

Opening Offer
$49,371
Fair Price
$50,871
Walk Away Above
$52,786
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,230
Est. Invoice$50,871
Holdback$1,641
MSRP (Sticker)$54,700
Asking Price$51,450
Markup-$3,250
Dealer Margin on This Car$2,220
Percentile25% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory560 vehicles
Avg Markup (All Models)-$2,537
Avg Markup (Gladiator)-$3,393
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0