Skip to content
← Vehicle Details

Deal Sheet: 2026 Gladiator WILLYS 4X4

Champion of Athens, Inc. · Athens, AL · VIN: 1C6PJTAG6TL189871

Negotiation Guide

Opening Offer
$48,650
Fair Price
$50,150
Walk Away Above
$52,038
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,533
Est. Invoice$50,150
Holdback$1,618
MSRP (Sticker)$53,925
Asking Price$51,175
Markup-$2,750
Dealer Margin on This Car$2,643
Percentile93% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory70 vehicles
Avg Markup (All Models)-$2,575
Avg Markup (Gladiator)-$2,475
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0