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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Hill-Kelly Dodge Chrysler Jeep · Pensacola, FL · VIN: 1C6PJTAG6TL184251
Negotiation Guide
Opening Offer
$54,765
Fair Price
$56,265
Walk Away Above
$58,383
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$54,450
Est. Invoice$56,265
Holdback$1,815
MSRP (Sticker)$60,500
Asking Price$56,750
Markup-$3,750
Dealer Margin on This Car$2,300
Percentile19% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory427 vehicles
Avg Markup (All Models)-$3,019
Avg Markup (Gladiator)-$4,487
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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