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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Myrtle Beach Chrysler Jeep, Inc · Myrtle Beach, SC · VIN: 1C6PJTAG6TL172424
Negotiation Guide
Opening Offer
$52,617
Fair Price
$54,117
Walk Away Above
$56,153
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$52,371
Est. Invoice$54,117
Holdback$1,746
MSRP (Sticker)$58,190
Asking Price$54,440
Markup-$3,750
Dealer Margin on This Car$2,069
Percentile19% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory216 vehicles
Avg Markup (All Models)-$2,593
Avg Markup (Gladiator)-$3,929
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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