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Deal Sheet: 2026 Gladiator WILLYS 4X4

Ed Morse Chrysler Dodge Jeep Ram · Lebanon, MO · VIN: 1C6PJTAG6TL154991

Negotiation Guide

Opening Offer
$49,580
Fair Price
$51,080
Walk Away Above
$53,003
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,433
Est. Invoice$51,080
Holdback$1,648
MSRP (Sticker)$54,925
Asking Price$51,675
Markup-$3,250
Dealer Margin on This Car$2,243
Percentile25% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory36 vehicles
Avg Markup (All Models)-$2,722
Avg Markup (Gladiator)-$4,750
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0