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Deal Sheet: 2026 Gladiator WILLYS 4X4

Lithia Chrysler Dodge Jeep Ram FIAT of Tri-Cities · Kennewick, WA · VIN: 1C6PJTAG5TL188565

Negotiation Guide

Opening Offer
$52,645
Fair Price
$54,145
Walk Away Above
$56,182
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,398
Est. Invoice$54,145
Holdback$1,747
MSRP (Sticker)$58,220
Asking Price$55,470
Markup-$2,750
Dealer Margin on This Car$3,072
Percentile93% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory218 vehicles
Avg Markup (All Models)-$2,274
Avg Markup (Gladiator)-$4,489
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0