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Deal Sheet: 2026 Gladiator WILLYS 4X4
Morrie's Chippewa Falls Chrysler Dodge Jeep Ram · Chippewa Falls, WI · VIN: 1C6PJTAG5TL187562
Negotiation Guide
Opening Offer
$48,860
Fair Price
$50,360
Walk Away Above
$52,255
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$48,735
Est. Invoice$50,360
Holdback$1,625
MSRP (Sticker)$54,150
Asking Price$51,400
Markup-$2,750
Dealer Margin on This Car$2,665
Percentile93% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$2,814
Avg Markup (Gladiator)-$3,861
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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