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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
New Smyrna Chrysler Jeep Dodge Ram · New Smyrna Beach, FL · VIN: 1C6PJTAG5TL183561
Negotiation Guide
Opening Offer
$52,356
Fair Price
$53,856
Walk Away Above
$55,883
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$52,119
Est. Invoice$53,856
Holdback$1,737
MSRP (Sticker)$57,910
Asking Price$54,160
Markup-$3,750
Dealer Margin on This Car$2,041
Percentile19% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory1050 vehicles
Avg Markup (All Models)-$2,755
Avg Markup (Gladiator)-$4,452
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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