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Deal Sheet: 2026 Gladiator WILLYS 4X4

Liberty Chrysler Dodge Jeep Ram FIAT · Rapid City, SD · VIN: 1C6PJTAG5TL177744

Negotiation Guide

Opening Offer
$48,999
Fair Price
$50,499
Walk Away Above
$52,400
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,870
Est. Invoice$50,499
Holdback$1,629
MSRP (Sticker)$54,300
Asking Price$51,550
Markup-$2,750
Dealer Margin on This Car$2,680
Percentile93% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory421 vehicles
Avg Markup (All Models)-$2,563
Avg Markup (Gladiator)-$3,894
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0