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Deal Sheet: 2026 Gladiator WILLYS 4X4

Laura Chrysler Dodge Jeep Ram of Sullivan · Sullivan, MO · VIN: 1C6PJTAG5TL153783

Negotiation Guide

Opening Offer
$51,129
Fair Price
$52,629
Walk Away Above
$54,609
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,931
Est. Invoice$52,629
Holdback$1,698
MSRP (Sticker)$56,590
Asking Price$53,340
Markup-$3,250
Dealer Margin on This Car$2,409
Percentile25% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory235 vehicles
Avg Markup (All Models)-$2,854
Avg Markup (Gladiator)-$4,481
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0