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Deal Sheet: 2026 Gladiator WILLYS 4X4
Lithia Chrysler Dodge Jeep Ram FIAT of Eugene · Eugene, OR · VIN: 1C6PJTAG4TL193983
Negotiation Guide
Opening Offer
$49,515
Fair Price
$51,015
Walk Away Above
$52,935
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,370
Est. Invoice$51,015
Holdback$1,646
MSRP (Sticker)$54,855
Asking Price$52,105
Markup-$2,750
Dealer Margin on This Car$2,736
Percentile93% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$2,512
Avg Markup (Gladiator)-$4,208
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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