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Deal Sheet: 2026 Gladiator WILLYS 4X4

Step One Chrysler Dodge Jeep Ram FIAT Fort Walton Beach · Fort Walton Beach, FL · VIN: 1C6PJTAG4TL175693

Negotiation Guide

Opening Offer
$48,799
Fair Price
$50,299
Walk Away Above
$52,192
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,677
Est. Invoice$50,299
Holdback$1,623
MSRP (Sticker)$54,085
Asking Price$50,335
Markup-$3,750
Dealer Margin on This Car$1,659
Percentile18% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory364 vehicles
Avg Markup (All Models)-$2,828
Avg Markup (Gladiator)-$4,147
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0