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Deal Sheet: 2026 Gladiator WILLYS 4X4
Harper Jeep Ram Chrysler Dodge · Alcoa, TN · VIN: 1C6PJTAG4TL157954
Negotiation Guide
Opening Offer
$53,091
Fair Price
$54,591
Walk Away Above
$56,646
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$52,830
Est. Invoice$54,591
Holdback$1,761
MSRP (Sticker)$58,700
Asking Price$55,450
Markup-$3,250
Dealer Margin on This Car$2,620
Percentile25% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory191 vehicles
Avg Markup (All Models)-$2,292
Avg Markup (Gladiator)-$4,048
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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