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Deal Sheet: 2026 Gladiator WILLYS 4X4

Don Vance Chrysler, Dodge, Jeep & Ram · Marshfield, MO · VIN: 1C6PJTAG4TL156657

Negotiation Guide

Opening Offer
$50,971
Fair Price
$52,471
Walk Away Above
$54,445
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,778
Est. Invoice$52,471
Holdback$1,693
MSRP (Sticker)$56,420
Asking Price$53,170
Markup-$3,250
Dealer Margin on This Car$2,392
Percentile25% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory207 vehicles
Avg Markup (All Models)-$2,105
Avg Markup (Gladiator)-$3,550
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0