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Deal Sheet: 2026 Gladiator WILLYS 4X4
Lithia Chrysler Dodge Jeep Ram FIAT of Tri-Cities · Kennewick, WA · VIN: 1C6PJTAG3TL188564
Negotiation Guide
Opening Offer
$52,091
Fair Price
$53,591
Walk Away Above
$55,608
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,863
Est. Invoice$53,591
Holdback$1,729
MSRP (Sticker)$57,625
Asking Price$54,875
Markup-$2,750
Dealer Margin on This Car$3,013
Percentile93% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory218 vehicles
Avg Markup (All Models)-$2,274
Avg Markup (Gladiator)-$4,489
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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