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Deal Sheet: 2026 Gladiator WILLYS 4X4

Lithia Chrysler Dodge Jeep Ram FIAT of Eugene · Eugene, OR · VIN: 1C6PJTAG2TL193982

Negotiation Guide

Opening Offer
$50,069
Fair Price
$51,569
Walk Away Above
$53,509
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,905
Est. Invoice$51,569
Holdback$1,664
MSRP (Sticker)$55,450
Asking Price$52,700
Markup-$2,750
Dealer Margin on This Car$2,795
Percentile93% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory103 vehicles
Avg Markup (All Models)-$2,512
Avg Markup (Gladiator)-$4,208
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0