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Deal Sheet: 2026 Gladiator WILLYS 4X4

Hill-Kelly Dodge Chrysler Jeep · Pensacola, FL · VIN: 1C6PJTAG2TL157838

Negotiation Guide

Opening Offer
$48,869
Fair Price
$50,369
Walk Away Above
$52,264
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,744
Est. Invoice$50,369
Holdback$1,625
MSRP (Sticker)$54,160
Asking Price$50,410
Markup-$3,750
Dealer Margin on This Car$1,666
Percentile18% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory420 vehicles
Avg Markup (All Models)-$3,014
Avg Markup (Gladiator)-$4,487
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0