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Deal Sheet: 2026 Gladiator WILLYS 4X4
Liberty Chrysler Dodge Jeep Ram FIAT · Rapid City, SD · VIN: 1C6PJTAG1TL177742
Negotiation Guide
Opening Offer
$49,836
Fair Price
$51,336
Walk Away Above
$53,268
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,680
Est. Invoice$51,336
Holdback$1,656
MSRP (Sticker)$55,200
Asking Price$52,450
Markup-$2,750
Dealer Margin on This Car$2,770
Percentile93% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory421 vehicles
Avg Markup (All Models)-$2,563
Avg Markup (Gladiator)-$3,894
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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