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Deal Sheet: 2026 Gladiator WILLYS 4X4

Cerritos Dodge Inc · Cerritos, CA · VIN: 1C6PJTAG1TL170967

Negotiation Guide

Opening Offer
$49,208
Fair Price
$50,708
Walk Away Above
$52,617
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,073
Est. Invoice$50,708
Holdback$1,636
MSRP (Sticker)$54,525
Asking Price$51,775
Markup-$2,750
Dealer Margin on This Car$2,703
Percentile93% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory362 vehicles
Avg Markup (All Models)-$3,147
Avg Markup (Gladiator)-$3,779
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0