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Deal Sheet: 2026 Gladiator WILLYS 4X4
Van Horn Manitowoc · Manitowoc, WI · VIN: 1C6PJTAG1TL154963
Negotiation Guide
Opening Offer
$50,069
Fair Price
$51,569
Walk Away Above
$53,509
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,905
Est. Invoice$51,569
Holdback$1,664
MSRP (Sticker)$55,450
Asking Price$52,200
Markup-$3,250
Dealer Margin on This Car$2,295
Percentile25% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$3,977
Avg Markup (Gladiator)-$3,250
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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