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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Mike Toler Chrysler Dodge Jeep Ram FIAT, Inc. · Morehead City, NC · VIN: 1C6PJTAG0TL189476
Negotiation Guide
Opening Offer
$49,390
Fair Price
$50,890
Walk Away Above
$52,805
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,248
Est. Invoice$50,890
Holdback$1,642
MSRP (Sticker)$54,720
Asking Price$50,970
Markup-$3,750
Dealer Margin on This Car$1,722
Percentile19% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Gladiator)-$3,000
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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