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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Autonation Chrysler Dodge Jeep Ram Hilton Head · Hardeeville, SC · VIN: 1C6PJTAG0TL174279
Negotiation Guide
Opening Offer
$51,631
Fair Price
$53,131
Walk Away Above
$55,130
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,417
Est. Invoice$53,131
Holdback$1,714
MSRP (Sticker)$57,130
Asking Price$53,380
Markup-$3,750
Dealer Margin on This Car$1,963
Percentile19% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory201 vehicles
Avg Markup (All Models)-$2,615
Avg Markup (Gladiator)-$3,450
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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