← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR MOAB 392
Serra Chrysler Dodge Jeep Ram Traverse City · Traverse City, MI · VIN: 1C4RJXSJ5TW320497
Negotiation Guide
Opening Offer
$70,268
Fair Price
$71,768
Walk Away Above
$74,469
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$69,453
Est. Invoice$71,768
Holdback$2,315
MSRP (Sticker)$77,170
Asking Price$77,170
Markup$0
Dealer Margin on This Car$7,717
Percentile100% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory194 vehicles
Avg Markup (All Models)-$2,402
Avg Markup (Wrangler)-$355
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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