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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Doug Smith Chrysler Dodge Jeep Ram · Spanish Fork, UT · VIN: 1C4RJXFN9TW276467
Negotiation Guide
Opening Offer
$65,251
Fair Price
$66,751
Walk Away Above
$69,263
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$64,598
Est. Invoice$66,751
Holdback$2,153
MSRP (Sticker)$71,775
Asking Price$70,275
Markup-$1,500
Dealer Margin on This Car$5,678
Percentile99% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$2,333
Avg Markup (Wrangler)-$1,400
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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